As the 2026 USL W League season approaches, the Richmond Ivy unveiled their Forged by Fire and Brick by Brick kits — a pair of designs inspired by the timeless and enduring architecture of the River City.
The Forged by Fire Kits will serve as the club’s field jerseys for the 2026 season, featuring Ivy green and burgundy color pathways. At the center of the design is the intricate ivy wrought iron pattern which is integrated throughout the entirety of the kit. A prevailing and iconic architectural element found throughout Richmond, wrought iron stands as a symbol of the strength and elegance of the athletes who represent the Ivy on the pitch.
Calling back to the core values of the Ivy, the club’s mantra “Made of Many” is embellished on the internal neck of the collar and stands as a reminder that when you support the Ivy you are a part of something bigger than yourself. A new addition to the Ivy color palette, the secondary look features a rich burgundy with white accents on the crest, collar and sleeve.
The Brick by Brick Kits will serve as the club’s goalkeeper jerseys for the upcoming season, coming in two of the club’s core colors: mint green and brick orange. Each kit features a monochromatic style which creates a subtle but poignant brick pattern across the kit. Drawing inspiration from the city’s iconic brick structures, the pattern underscores the dependability and fortitude required of goalkeepers each time they step in net. “Brick by brick” also appears on the inside neck of the collar, reinforcing the club’s identity and the idea that Ivy is rooted in the city’s strong brick architecture while always striving to climb higher each day.
The Ivy are proud to have CarMax return as the front-of-jersey sponsor for a third straight season. As a people-first organization, CarMax is committed to making a positive impact and helping communities thrive, starting with their hometown.
The launch campaign was photographed at Niche Pilates Studio, a local women-run business located only two miles from City Stadium. The photography was captured by long-time club partner Jessica Stone Hendricks.
Richmond will debut both the Forged by Fire and Brick by Brick kits on May 9, 2026, at City Stadium as they host the Kick It Forward Cup, a charity match vs. Lancaster Inferno. Single match tickets are available now – Don’t miss your chance to get in on action!
Be the first to get the Forged by Fire and Brick by Brick kits, shop in store or online at shoprichmondsoccer.com starting Wednesday, April 29 at 11 a.m.
About Richmond Ivy
Richmond Ivy SC was founded in 2024 by 22 Holdings LLC to bring women’s pre-professional soccer to Richmond. Ivy is always striving for greatness, overcoming obstacles and climbing ever higher. When you’re an Ivy, you’re part of something so much bigger than yourself. You become part of something that continues to grow with each season, every athlete, fan and supporter of the beautiful game in Richmond, Virginia. Made of many, Ivy forms impossibly strong bonds, always lifting each other up, and defying adversity with determination and unity. Working to inspire a love for the sport in women and young girls in the Richmond region, this is a team for Richmond, by Richmond.
About CarMax
- Founded more than 30 years ago, CarMax set out to fundamentally change the way people buy used cars — offering the honesty and transparency customers deserve. It was the original disruptor to introduce a true “no-haggle” car-buying model, setting a new standard for the industry.
- Today, CarMax has grown into the nation’s largest retailer of used cars with 255 stores nationwide and more than 28,000 associates, and is proud to have been recognized for 21 consecutive years as one of the Fortune 100 Best Companies to Work For®.
- At CarMax, customers are in the driver’s seat. Whether shopping online, in-store, or a combination of both, CarMax makes the process seamless and empowering — offering guidance at every step so customers feel confident in their purchase.
- CarMax gives customers the flexibility to buy a vehicle online and either pick it up quickly in-store through express pickup or have it delivered to their home or workplace with home delivery (available within a 60-mile radius of select stores).
- Customers can shop CarMax’s nationwide inventory of more than 45,000 cars with upfront pricing, and have the option to ship to the customer’s local store (fee and restrictions may apply), with no pressure to buy.
- CarMax offers customers peace of mind with its 10-day Money Back Guarantee and a 30-day limited warranty with no mileage limitation and no deductible. State-specific warranties apply in CT, MA, MN, NJ, NY, and RI. CarMax also offers the option to purchase one of its MaxCare extended service plans for additional coverage beyond the limited warranty.
- For customers trading in or selling, CarMax will buy their car — even if they don’t buy a vehicle from CarMax. Sellers can receive an online offer in two minutes or less, which is good for seven days to compare options. Customers can sell their vehicle from the comfort of their home or office with an at-home pickup, which is available for the majority of CarMax customers (availability may vary by location, and a fee could apply). For those who prefer an in-store experience, CarMax also offers express drop-off, where sellers can drop off their vehicle at a CarMax location and finalize their sale in under 30 minutes.
- For more information, visit carmax.com.
